It is a brand of tea
originally from UK. In the 1930s launched Brooke Bond PG Tips tea market in the
UK under the pre-Gest-Tee name. The name suggests that tea can be drunk before
eating food, as a digestive aid.
The tea bags were launched
with a chain in 1985. In 1956 they started using chimpanzees in their
advertisements these were dressed in human clothes and were known as the “Tipps family”.In 1958 PG Tips was up from fourth to First on the market for British
tea. These ads were arrested in 1970 after complaints of organizations of
animal rights. But sales fell and chimpanzees were buying back 18 months later.
The latest announcement “Tipps family”
was broadcast in 2002.These
chimps were replaced by the T-Birds. The company created a cup called “Gromit” during
these promotion sales increased 600 per cent.
PG Tips makes good advertisements
and very good promotions that help to increase their sales. Currently the official
headquarters is in Manchester, England. It is one of the most important brands
of tea in the world with a great history. In 2005, the 75th anniversary was
celebrated; in this event a cup which cost £ 7,500 was created.
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